Featured Product: Complimentary Webinar
Conversations that Count - Taking A
Story-Based Approach to ROI

Contact Gain McGaha at 301-299-0607 ext. 2 for more information on these events.

Speaker: Merrill C. Anderson, Ph.D.
Thursday, July 30, 2009, 1:00 - 2:30 p.m. ET

ROI – return on investment – has for many practitioners in the field of learning taken on a negative connotation. Evaluating ROI for learning initiatives is viewed as time consuming, expensive and difficult to do, akin to setting up a big science experiment in an organization with variables, statistics, equations and working with dreaded spreadsheets. Now while it’s true that some in the field of evaluation do approach ROI in this way, it does not have to be this way.

In fact, taking a story-based approach to ROI evaluation not only offers an alternative approach to the “science experiment,” it is a more powerful approach that has proven to be faster, cheaper and easier to do.

What does taking a story-based approach mean? It means conducting a series of conversations with learners, asking questions and constructing a story of value creation based on their answers. In so doing, evaluation methodology becomes a structured process of reflection for telling the value story through these conversations.

In this free Webinar, you will:

• Understand the basics in conducting story-based ROI evaluations
• Learn from a case study example drawn from the public sector
• Explore ways you can apply story-based evaluation in your work

To register for this session or for more information, please contact Gail McGaha at
(301) 299-0607, ext.2 or gmcgaha@spisolutions.com.