Featured Product: Complimentary Webinar
Conversations that Count - Taking
A
Story-Based Approach to ROI
Contact Gain McGaha
at 301-299-0607 ext. 2 for more information on these events.
Speaker: Merrill C. Anderson, Ph.D.
Thursday, July 30, 2009, 1:00 - 2:30 p.m. ET
ROI – return on investment – has for
many practitioners in the field of learning taken on a negative connotation.
Evaluating ROI for learning initiatives is viewed as time consuming, expensive
and difficult to do, akin to setting up a big science experiment in an
organization with variables, statistics, equations and working with dreaded
spreadsheets. Now while it’s true that some in the field of evaluation
do approach ROI in this way, it does not have to be this way.
In fact, taking a story-based approach to ROI evaluation not only offers
an alternative approach to the “science experiment,” it is
a more powerful approach that has proven to be faster, cheaper and easier
to do.
What does taking a story-based approach mean? It means conducting a series
of conversations with learners, asking questions and constructing a story
of value creation based on their answers. In so doing, evaluation methodology
becomes a structured process of reflection for telling the value story
through these conversations.
In this free Webinar, you will:
- Understand the basics in conducting story-based ROI evaluations
- Learn from a case study example drawn from the public sector
- Explore ways you can apply story-based evaluation in your work
To register for this session or for more information, please
contact Gail McGaha at
(301) 299-0607, ext.2 or gmcgaha@spisolutions.com.
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